The digitalisation has revolutionised sales. Customers today expect seamless online orders, transparent processes, and quick deliveries. Especially for small and medium-sized enterprises (SMEs), it is crucial to utilise a flexible and integrated solution to remain competitive. Odoo offers a powerful platform that goes far beyond a traditional webshop. In this article, we will show you how to digitalise and sustainably optimise your online sales with Odoo..
Why Odoo for E-Commerce?
Odoo is an all-in-one solution that integrates not only e-commerce but also ERP, CRM, accounting, and much more. This seamless connection is a significant advantage:
- Unified database: Product data, stock levels, and prices are managed centrally.
- Automated processes: Orders, invoices, and deliveries are generated automatically.
- Easy Customisation: The webshop can be designed using drag-and-drop and tailored to business needs.
- Mobile Optimisation: Responsive Design for Optimal Display on All Devices.
Key features of the Odoo webshop:
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Product catalogue:
Structured representation with variants and attributes -
Payment provider:
Integration von PayPal, Stripe, Klarna & Co. -
Shipping methods:
Direct connection to shipping service providers such as DHL or UPS -
Cross-Selling and Upselling:
Automated product recommendations to increase cart value -
Customer portal:
Customers can manage their orders, invoices and delivery addresses themselves
Integration with warehouse, accounting and CRM:
The great advantage of Odoo is the integration throughout the entire sales process:
- Warehouse Management: Automatic Reservation and Shipping Processing
- Accounting: Immediate Invoicing and Payment Recording
- CRM: Utilisation of customer data for targeted marketing campaigns
Practical example:
A medium-sized trading company was able to digitise the entire ordering process with Odoo. After the implementation, the processing time per order was reduced by 40%, and revenue increased by 25% within a year due to better online visibility and optimised processes..
Conclusion:
E-commerce with Odoo means more than just a webshop. It means digitising your entire sales process and making it more efficient. The seamless integration of sales, inventory, and CRM gives you a crucial competitive advantage..
Would you also like to take your online sales to the next level? Get in touch with us - we are happy to assist you with the implementation of Odoo E-Commerce!